Carmel Pine Cone October 4-10, 2019

P.G. hopes Frenchie will draw many visitors to city in new ad

By KELLY NIX

PACIFIC GROVE has chosen a lovable French bulldog to represent the city in a new TV commercial and media campaign aimed at bringing more tourists to the coastal town.

The nearly four-minute ad, narrated by Jeff Mitchell of KION, features Roman the French bulldog gazing into the Pacific Ocean, strolling on Pacific Grove’s sidewalks and visiting some of the city’s most popular restaurants and shops.

“P.G., as the locals call it — the incredible coastline, the beaches the amazing … treats,” Roman says, as he walks up to The Grill at Lovers Point.

City management analyst Haroon Noori told The Pine Cone that to produce the video and air it on TV for three months cost $6,000. The city, through its economic development commission, launched the commercial with the theme “Escape from the Ordinary.”

“What better way to escape from the ordinary than to take a tour with a four-legged guide? Tap your foot to the catchy music while you watch Roman, the French bulldog, as he explores what makes Pacific Grove not only a special place to live, but a great place to visit and vacation,” a city hall press release about the commercial says.

Roman — owned by Amber Russell, owner of Over the Moon Realty in Pacific Grove — catches a ride on a surrey and a golf cart and even tells a golfer to “work on that swing.”

As Roman gazes at meat and fresh produce at Grove Market, he contemplates dinner before images of Wild Fish Restaurant, Victorian Corner and Café Ariana appear in the video.

Pacific Grove Hardware, Kidwell’s Paint and Hayward Lumber get plugs for places to “spruce up” Roman’s doghouse, while unique gift shop Tessuti Zoo, Carried Away, Marita’s Shoes, the Pacific Grove Museum of Natural History and the Monterey Bay Aquarium are also seen in the video.

“Oh, and by the way, P.G. has great places to spend the night, too,” Roman says.
To watch the video, go to ilovepacificgrove.com.

PHOTO/PACIFIC GROVE

This adorable French bulldog, Roman, stars in a new TV commercial for the City of Pacific Grove. He’s seen here riding in a golf cart.  PHOTO CREDIT : PACIFIC GROVE

Monterey Herald October 3, 2019

In Pacific Grove, a doggy star is born

PACIFIC GROVE — If you’ve seen a French bulldog walking around Pacific Grove in butterfly wings, no worries; it’s just Roman and he’s a star.

He’s not only the star of a new marketing video produced by the Pacific Grove Economic Development Commission, but he’s also the narrator and model for several doggy-chic outfits.

From beginning to end of the video, the pudgy little canine would pop in one shop, look around, and head out to sniff out his next adventure. There is a barbershop scene, and another as he sits critically in a golf cart commenting on a swing. In the end, he is sitting contentedly watching the sun set over the ocean waves.

Mia Jarick, commission chairwoman, said the concept was to showcase all of Pacific Grove, not just destination points like Lighthouse Avenue. She said the businesses picked for the video were all chosen randomly.

“We were targeting tourists, vacationers and residents as well,” she said. “The idea of featuring Roman was out of the box that no one has seen before.”

While Roman steals the show in the video, he does have a human companion he lets feed him. Amber Russell, a Pacific Grove real-estate broker, said her 8-year-old Frenchie is one of four in her family — two other French bulldogs and a Boston bulldog.

“Roman has a very sweet spirit about him,” Russell said.

One of the goals of the $6,000 video — shot by a KION crew — is to distinguish Pacific Grove as its own destination point.

“People know Pebble Beach and Monterey but they don’t know Pacific Grove,” she said, “We were wanting to do a different type (of marketing) than what cities normally do. We want to grab their attention and have them sit down and listen.”

The commission formed a subcommittee and brainstormed concepts. Russell suggested having a pet in the video because, well, adorable animals always grab attention.

“We know how important pets are in our lives,” Russell said. “And Pacific Grove is pet-friendly.”

But enough about humans, back to the undisputed star of the show.

For many of the scenes in the four-day shoot, temperatures were very warm, so naturally, Roman was carried around. He might have thought it was because that was the way it should be, but actually the weather was causing him to pant and that wouldn’t work well in the video, Russell said.

“People thought he was pampered,” Russell said. “He even had little crowds around him and people kept petting him.”

In one scene, viewers see a white-sleeved arm reach down and pet him, which was completely unscripted.

While Roman performed so well that the production crew nicknamed him “One Take Roman,” no production is without its bloopers. One scene was shot in Eddison & Melrose, a tea shop on Forest Avenue.

“Frenchies have wide heads and we couldn’t keep his hat on,” Russell said.

Not that his newfound fame is going to his little blockhead, but he will be back in the public eye over the weekend for the annual Butterfly Days. The celebration will kick off with the downtown First Friday from 6 to 9 p.m.

The Butterfly Town USA themed evening will include music, food and crafts. On Saturday the celebration moves to the Butterfly Parade beginning on Pine Street and running downtown. On Sunday the party moves to lectures and the screening of Dorothy Fadiman’s 30-minute documentary about Pacific Grove’s effort to save the threatened butterfly.

Times and a list of Butterfly Days events are available at https://www.pacificgrove.org/events/community-events/butterfly-days/800

The advertisement video can be viewed at www.ilovepacificgrove.com.

As for Roman, he can’t be missed. He’ll be the only French bulldog with butterfly wings. And like any star, he will be available to his adoring fans Friday night for the debut of the commercial in the parking lot of Monarch Pub & Restaurant in downtown Pacific Grove. The launch party will run from 6:30 to 8 p.m.

Press Release September 27, 2019

City of Pacific Grove to Launch Upbeat Marketing Campaign Featuring Roman the French Bulldog

PACIFIC GROVE, CA, September 27, 2019: The city of Pacific Grove through the Economic Development Commission (EDC), is launching an upbeat marketing campaign with the theme “Escape From The Ordinary”.

What better way to escape from the ordinary than to take a tour with a four-legged guide? Tap your foot to the catchy music while you watch Roman, the French Bulldog, as he explores what makes Pacific Grove (PG) not only a special place to live, but a great place to visit and vacation – from a surrey ride, to a stroll along the beach, to a bit of golf, some shopping downtown, and of course, several stops at the best restaurants.

The multi-media campaign will target potential out of town visitors from around the world and locals in the Tri-County area as well. Marketing components will consist of targeted digital display ads, pre-roll video and :30 sec broadcast TV ads that will direct viewers to a two-minute video with Roman as your guide to the many unique shops, restaurants and service businesses while showcasing some of PG’s spectacular coastline while emphasizing how dog friendly PG is. Video can be viewed at: www.ilovepacificgrove.com

Launch Party
The public is invited to watch the commercial debut on “First Friday”, October 4th 6:30-8p in the Parking Lot at the Monarch Pub & Restaurant in Downtown Pacific Grove. Roman will be there to sign paw-tographs and watch for Roman in his butterfly wings at the Butterfly Parade 10am Saturday, October 5th Downtown Pacific Grove

Video from KION 5/46 News Channel

Coast Guard Fundraiser News Segment

Over the Moon Realty partners with Team McMullen at Kal-Financial and Monarch Pub to raise funds for local Coast Guard families who worked for more than two months without pay. Patrons waited up to an hour at Monarch for a table with smiles on their faces.Next door Over the Moon Realty hosted military families for dinner and an evening of fun and giveaways. Over the Moon and Team McMullen at Kal-Financial will be matching the proceeds donated from Monarch Pub. Thanks to all who came out to show support and all those who donated. Much appreciation!

Article from Coastal Grower Fall 2017

Excerpt Pacific Grove Chamber of Commerce Wrap Up February 2017

Cangratulations to Amber Russel and Over The Moon Realty