P.G. hopes Frenchie will draw many visitors to city in new ad
By KELLY NIX
PACIFIC GROVE has chosen a lovable French bulldog to represent the city in a new TV commercial and media campaign aimed at bringing more tourists to the coastal town.
The nearly four-minute ad, narrated by Jeff Mitchell of KION, features Roman the French bulldog gazing into the Pacific Ocean, strolling on Pacific Grove’s sidewalks and visiting some of the city’s most popular restaurants and shops.
“P.G., as the locals call it — the incredible coastline, the beaches the amazing … treats,” Roman says, as he walks up to The Grill at Lovers Point.
City management analyst Haroon Noori told The Pine Cone that to produce the video and air it on TV for three months cost $6,000. The city, through its economic development commission, launched the commercial with the theme “Escape from the Ordinary.”
“What better way to escape from the ordinary than to take a tour with a four-legged guide? Tap your foot to the catchy music while you watch Roman, the French bulldog, as he explores what makes Pacific Grove not only a special place to live, but a great place to visit and vacation,” a city hall press release about the commercial says.
Roman — owned by Amber Russell, owner of Over the Moon Realty in Pacific Grove — catches a ride on a surrey and a golf cart and even tells a golfer to “work on that swing.”
As Roman gazes at meat and fresh produce at Grove Market, he contemplates dinner before images of Wild Fish Restaurant, Victorian Corner and Café Ariana appear in the video.
Pacific Grove Hardware, Kidwell’s Paint and Hayward Lumber get plugs for places to “spruce up” Roman’s doghouse, while unique gift shop Tessuti Zoo, Carried Away, Marita’s Shoes, the Pacific Grove Museum of Natural History and the Monterey Bay Aquarium are also seen in the video.
“Oh, and by the way, P.G. has great places to spend the night, too,” Roman says.
To watch the video, go to ilovepacificgrove.com.